It was three decades ago when Edwin Choo first began his career as a financial
consultant in the insurance world. Coming from those days where no smart inventions
like a smartphone or the internet ever existed and making it this far successfully,
you would know he is one tough dog.
Edwin is a man of multiple passions with an entrepreneurial nature obtaining his MBA
in Entrepreneurial Management from Entrepreneurs Institute of Australia. He once set
up a manufacturing company which he expanded to Malaysia. He is also a member of the
board of directors with Pathfinder Alliance Holdings for more than a decade. Edwin
also gave back to society through part-time lecturing for a few years at the
University of Western Australia. All this done while still being an avid golfer, a
family man (with three wonderful children), a church volunteer, and finishing it off
with a good whiskey in the evenings.
Other than being a certified Master Practitioner of Neuro-Linguistic Programming
(NLP), accredited Practitioner of Enneagram Coaching, Practitioner of Language and
Behaviour (LAB) Profile, he also has decades of experience in sales, management, and
leadership roles. He dedicates his time conducting Life and Executive Coaching to
people who face issues in their personal lives and workplaces, building on personal
development, work performance and leadership.
Edwin is dedicated to ‘set his clients free’ from their past baggage, blockages and
limitations so that they can live the life they truly want.
Until the sun really sets, Edwin will continue channelling his energy into helping
people to develop themselves to be their best and most optimised version of
themselves, and ultimately helping others in the process, making this world a better
place to live in.
Certified Master Practitioner of Neuro-Linguistic Programming (NLP) Life Coach
International Association of Coaching Institutes (ICI) Life and Executive Coach
Integrative Enneagram Accredited Practitioner
LAB Profile ®️ Practitioner
